PuntoNero.it — skincare's most searched word, as a brand

puntonero.it

Punto nero is what Italians call a blackhead, and behind it sits a market: cleansers, peels, dermocosmetics, clinics, subscription skincare. Literally it also means black dot, equally at home on a design studio, an investigative magazine or a coffee brand. Two common words, no hyphen, no digits, spelled correctly from hearing it once. Skincare is saturated with coined names nobody can pronounce; this one is already in the language.